A corporate identity is one branding component, yet probably the most visible and important. The corporate identity is the ‘face’ of the company. In an exponentially evolving global market any business has to reinvent itself to preserve a competitive edge. Yet most consumers rely on known and trusted brands due to flooded markets filled with uncertainty. Thus an achieved corporate identity needs to be honest, clear and client specific with a standing track record. This will assure that the target market will never have any misconceptions or doubts about the Company. All corporate identity elements are meticulously selected or created with the company’s ‘personality’ (culture and values), function in mind.

Logo Development

The term branding originates from historic times when clay potters use to engrave their trademarks onto their work as a sign of authenticity. This ancient trademark symbol is essentially what a logo is today. It is a graphic representation of the company’s name created through the use of appropriate typography and visual elements. Although the name should always be clear and legible, an attempt is made to combine it with other graphic components to clearly describe the Company’s function stylistically. The logo is the starting point of a corporate identity since it will be perceived the most by the consumer. The secret to a striking logo is that it should instantly draw the attention and clearly communicate with the consumer. In the development stage, countless concepts are considered until the correct one immerses. This selected logo is presented in an array of styles to determine whether it is versatile in function. Additionally it is applied to other corporate identity materials to confirm its functionality and impact.

Further Development

The term branding originates from historic times when clay potters use to engrave their trademarks onto their work as a sign of authenticity. This ancient trademark symbol is essentially what a logo is today. It is a graphic representation of the company’s name created through the use of appropriate typography and visual elements. Although the name should always be clear and legible, an attempt is made to combine it with other graphic components to clearly describe the Company’s function stylistically. The logo is the starting point of a corporate identity since it will be perceived the most by the consumer. The secret to a striking logo is that it should instantly draw the attention and clearly communicate with the consumer. In the development stage, countless concepts are considered until the correct one immerses. This selected logo is presented in an array of styles to determine whether it is versatile in function. Additionally it is applied to other corporate identity materials to confirm its functionality and impact.

Business Cards

The business card is used as a concise information vehicle to be shared conveniently among persons. It usually coincides with one’s first impression and therefore must appear accordingly. Essential information is provided while graphic stature promotes a lasting impression.

Letterheads

A corporate identity inspired template is created to act as a watermark on all corporate documentation. This design includes vital business information to promote and streamline communication between channels. The letterhead design may be regarded as the impression seal denoting the document as reliable. In its development phase great care is taken to supply all needed information while keeping the document clean for use and aesthetically pleasing.

Complimentary Slips

The same information appears on a complimentary slip as on the letterhead, yet its use is much less formal. It may be used as an accompanying note whenever a letterhead is not required, whilst still promoting the Company. Convenient brand builder.

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